Is your company ready
for a fresh way forward?
So are we.
Change-making in action
Your success is built on what people (including you!) experience, feel and remember about your brand. It’s an exciting, complex landscape that is always evolving, always growing – and always full of opportunity.
When we dig in deep together, we unearth fresh insight, inspiration, and focus in the midst of complex business needs. Our holistic approach is solution-oriented, transforming brand challenges into high-impact results.
Throughout it all, we’re committed to cultivating the best in you – and your customers. Ready to begin?
Brands big and small, we love them all.
BRANDS WE’VE CULTIVATED
Coca-Cola North America
Clyde Butcher
Make-A-Wish America
Charle Schwab
Disney
Macy’s
Subaru
Keebler
Southwest Airlines
Allegiant Airlines
American Airlines
AVIS
Top Golf
ESPN
Dave & Busters
MasterCard
WWE
Aon
Baylor Scott & White
University of Utah Healthcare
CBS
Maggiano’s
Honda
American Optometric Association
The New Evangelicals
Mr. Momo
Claudia Kieffer c.1961
Modern Mudworks
Stories of cultivation
Sure, we can tell you tall tales from our years big-brand experience.* But, as a newer agency, we're always excited for new collaborations that led to transformational outcomes, too. Whether it’s been working with large organizations to build out a specific strategy, or creating something new from the ground up, we invite you into a world of inspired results.
*Hey … if you’re curious about the full list of our big brand experience, we’ve listed it below … ‘cause we knew you’d ask.
Coca-Cola
North America
“After all these years, we never built a storytelling strategy. Can you show us how?”
Being asked by one of the largest brands in the world to give them advice is both exciting – and humbling! In order.to increase audience engagement, relevance, and consideration, Coca-Cola North America realized it was time to leverage the power of storytelling with fresh focus and intent.
Based on our extensive experience building storytelling strategies, The Cultivate Company presented insights and advice to the North American Marketing Team in a live seminar focused on building their new storytelling discipline.
The iconic nature of Coca-Cola means there’s big opportunity to unlock their countless brand stories woven into the American lexicon, and deepen audience loyalty and engagement.
“The Cultivate Company provided fantastic inspiration, insights and ideas that helped inspire the North American Marketing Team to begin building our storytelling discipline.”
Make-A-Wish
“Ohhhh… I love Make-A-Wish!”
It was the always-uttered phrase that warmed hearts and challenged the brand, because wishes aren’t just a nice moment in time, they’re a necessary part of a child’s treatment journey.
As National Creative Director, Adele led the organization with groundbreaking brand and creative work, including a global brand refresh.
The work focused on strengthening their message, and answering an essential question: “How could we prove the life-changing impact of hope for children with critical illnesses?”
Cracking that code was her all-consuming journey of reimagining the brand, creating a stronger storytelling strategy, building a new visual language, and overhauling messaging.
Every day, she and her team explored new approaches, examined data, explored co-branded collaborations, challenging the status quo and encouraged new levels of collaboration with leadership, staff, chapters, donors, sponsors, volunteers and – most important of all – wish kids and families.
Leading through passion and inspiration, while transforming creative operations made it all possible. Now Make-A-Wish has a solid foundation, and continues to build a promising future ahead.
“Adele successfully led the organization through a brand transformation, and worked collaboratively with our revenue teams to drive business results through compelling creative and storytelling.”
The New
Evangelicals
“We had just started our first non-profit, and our online community was quickly growing exponentially. Guidance was needed – and fast!”
Just over two years ago, Tim Whitaker became an accidental influencer, quickly building an online community who flocked to hear his fresh – and challenging – insights on current religious and political dynamics.
Part activist, and part theology nerd, he found a community that was highly motivated to learn grow, and advocate – in spite of previous religious trauma.
As The New Evangelicals formally transitioned to a non-profit, we partnered with them to build their overall brand strategy from the ground up, defining their mission, identifying areas of impact, and creating a roadmap for growth. We also built the foundation for their fundraising strategy, helping them exceed funding goals.
The Cultivate Company also wrote and designed their website, their brand book, a line of merchandise, social media posts, a documentary, and facilitated their first in-person board meeting. As their reach grew, so did the donations, enabling even greater reach and impact.
“We tend to have a ton of ideas and energy in how we approach our organization’s mission. The Cultivate Company has helped us think through the entire brand and organizational experience we are building, helping us become more intentional to enable a lasting impact.”
Mr. Momo
“We didn’t know where to start, but we knew we had to strengthen our brand in order to meet our goals.”
It started almost like a romance: A chance meeting at a bar turned into love at first bite. We quickly realized that Mr. Momo’s unique foods deserved an extraordinary brand and business strategy.
Founder and chef Subash Yadav’s unforgettably delicious Nepali dumplings had already gained a loyal local following of momo fans. His mission is big: to bring a truly healthy – and happy – alternative to American fast food.
We immediately focused on cultivating Mr. Momo – and Subash with a fresh brand strategy that combines the tangible benefits of health, convenience and flavor with the intangible benefits found in the wonderfully visceral reaction customers have to his food: pure joy. We captured this in a new tagline: “We make the happiest food on earth!”
Together, we created a world of momo magic that includes a new visual + messaging strategy, website, refreshed product line, merch, social media strategy, wholesale strategy, customer experience – and even pricing + supply chain planning! Phew!
“I cannot express enough appreciation for the exceptional support, expertise, and friendship that has cultivated our brand – and us! It played a pivotal role in shaping Mr. Momo’s future, and we’re genuinely excited to see our dreams come to life!”
Claudia Kieffer c.1961
“Wow…all I can say is wow. This is all so gorgeous (and you know how important that word is to me…)”
Claudia Kieffer has been making “gorgeous” for as long as she could remember. As a demi couture designer and stylist, her world is filled with a unique sparkle that we knew we had to capture in an unforgettable way.
Together, we rebuilt her brand, created a website, designed cards, labels and packaging, built social media templates, and produced a spectacular fashion shoot to capture the shimmering beauty of her work.
Working with a woman wish such talent and a discerning encouraged us to never compromise on beauty. Best of all, she helped us shimmer in new ways, too.
https://www.claudiakieffer1961.com/
“Adele has a true talent for capturing a brand’s essence and translating it into engaging and visually compelling results; she brought a blend of creativity and thoughtful insight that truly shaped the exciting new direction of my brand. Her collaborative approach makes her a standout professional in the field.”
The Cultivate Company
“The hardest client is always ourselves.”
It’s infinitely easier to breathe life into other brands rather than our own, but that didn’t stop us. We had the vision, spunk, and extra-cups-of-coffee excitement to experiment with some new ideas for our Turo and Outdoorsy side businesses.
As car and RV rentals that exist in the gig economy, we knew we had to find the right cars, and build an exceptional customer experience that would stand out from the rest.
After significant market research, we chose two mint-condition convertible VW Beetles for Turo and one tricked out Overlander Jeep Wrangler for Outdoorsy. Each got a complete brand package, including a name, unique personality, collateral, assets and countless thoughtful touches. We just broke our 100-rental milestone, and have delighted 5-star reviews.
“Someone in marketing definitely created all these creative, helpful, and thoughtful touches for the car. We had no idea a car rental could be so thoughtful and fun!”